The Roca brothers looking for a location in Barcelona and will continue to expand outside of Catalonia.
As Joan Roca moved after his presentation at Madrid Fusion on the draft recovery plant species in the vicinity of Girona , one of the new projects that they up the Roca brothers going to bring their artisan gelato Rocambolesc – up from the spring 2012 – throughout Spain . Renowned chef appreciates that the project as ” an extension, without pressure,” what they do in the restaurant : “We wanted to take a part of The Celler , dessert, to the street.” And so it has been in part because, in addition to local 30 meters in the center of Girona , ice cream ‘ Rock ‘ and could be found in other ice cream in Platja d’ Aro and La Guingueta Bogatell and Barceloneta from this past summer .
However this is a further step to open the product to the Spanish market . Now some more data on how will these franchises that will enjoy the wit lesser of Roca , Jordi , known made ice cream, it served at El Celler de Can Roca ( Girona) – to date, and while there is no new list restaurant, the best restaurant in the world . The jump start for Barcelona where you are looking for a home for a first not too big but is in central location. The next step will be to exploit the franchise in Spain but only exporting the dessert cart because “it is a business model whose quality consistency is controllable ” in the words of Joan Roca , and no other supplements that are sold in the establishment of Girona. The aesthetic is very similar to that offered by the establishment of Santa Clara Street , 50 and is likely to be borne by the interior designer Sandra Tarruella , also author of the reform of El Celler de Can Roca.
In addition to ice cream, made with natural and combination products with 34 types of toppings in Rocambolesc can buy cookbooks of the Rock, for example, the last of them , large format and namesake , who was born last April and makes a generous review of its history and cooking (about 90 recipes ) is also on sale perfume Lemon Cloud , developed by Jordi ; sweets and desserts , including the famous lactic .
The estimated price of each license is between 90,000 and 100,000 euros, something not too unbridled considering the prestige of the brand. “We believe it is good business because it has a very controlled costs , but our ice cream desserts are as small and are not cheap, but it’s an extension of what our kitchen ,” Joan Roca values .
Jordi Roca always explains that the dream was born to recover Rocambolesc traditional dessert cart of El Celler de Can Roca , who had disappeared from the dining room just as he took over the sweet side of the menu .
Now thanks to this expansion will be easier to find outside Catalonia although , in practice, the last of the ice cream Can Roca Madrid had reached agreement by Ron Santa Teresa Rocambolesc and sold by from this past summer Isolée the two stores in the capital. An exclusive collection inspired by the flavors of Caribbean cocktails made with this rum aged up to five years in oak casks and barrels : Mojito , Cuba Libre , cocoloco and white chocolate with orange.