The power Ecommerce & Tech cluster creating new profiles in this area
Since becoming the capital of Mobile in 2011, Barcelona has emphasized its vocation of technological reference in southern Europe. But there is one type of companies engaged in the information and communications technology (ICT) has highlighted over others: those engaged in trade via the Internet. To promote this kind of business, was born about a year ago and a half Ecommerce & Tech Barcelona, a cluster consists of more than 170 partners contributes to the positioning of the city in this sector and finding new professional profiles related to it.
One of the latest additions in the cluster is the Esade business school, who wants to lead talent management that reaches companies of e-commerce. “You have to understand and respond to the new profiles required by the sector,” said the director of the Executive Master in Digital Business ESADE, Xavier Busquets.
The scholar points out that there are three aspects that influence the development of e-commerce companies that have developed in the Catalan capital and the establishment of new companies:
. Ecosystem. A trading company through the network needs a constellation of ancillary companies that can give technological support to grow and consolidate. Thus, the existence of a district like 22 @ is a plus for the city, as firms have implemented in Barcelona technical services of proximity.
. Research and talent. Having ancillary businesses is important, but so is having close centers to research and develop new technologies and ways of working. Also, the training of professionals in the field of ICT allows companies nurture talent nearby, without leaving to look abroad. Busquets highlights the role of complex dedicated to R & D which exist in Catalonia, as well as the wide range of business schools “playing in the first division” globally.
. Administrative collaboration. The commitment of public bodies by new technologies and their implementation in the daily life of citizens, creates a sense of complicity in companies operating in a territory, as it provides them the realization of their projects. In recent years, Barcelona has turned to the incorporation of technological solutions to become a smart city, which is known as a smart city, which has encouraged the development of both indigenous technology companies as subsidiaries of large foreign corporations.
“The technology sector is best placed at present to generate employment,” Busquets says, stressing that training in new technologies is an option for young people who want to enter the labor market, but also for professionals who want to renew their skills.
Ecommerce & Tech Barcelona aims to help triple the number of companies in the sector until 2018, so that a critical mass of hiring more than 15,000 professionals and a sector aggregate revenues, up from € 6,000m will be achieved.
Among companies with e-commerce based in Barcelona include leaders in their field at European level as eDreams, Privalia or LetsBonus, and companies in other sectors that have opted for the distribution of its products through the network, such as financial institutions Banc Sabadell and La Caixa, as well as fashion brands like Mango and Desigual.