Damm could ally with the KKR fund for bidding that financial resources valued at 2,000 million
Damm brewery in Barcelona, studying a bid for the Peroni and Grolsch firms to shore up its international expansion strategy. Damm would ally with the KKR fund for financial means an offer that valued above 2,000 million.
Damm competes with Japan’s Asahi, he would use this acquisition to exit the Japanese market. The Catalan company declined to make any comment on the operation. Peroni and Grolsch are subsidiaries of SABMiller group, which seized them after the takeover of Anheuser Busch InBev group.
Now looking to sell them for competitive reasons, to offset the financial costs that it incurred in the merger. Materialize, it would be a radical change of strategy for the group that is majority shareholder Demetrio Carceller.
So far, exports Damm has prioritized in its strategy of international expansion. However, in recent years it has opened a factory in Portugal, has created a business in London and has also created a subsidiary in the United States. Currently, Damm bill around one billion euros.
The move responds to changing international scene in the brewing industry, dominated by large groups, and the regional companies of size and Damm are required to take a leap of scale.
Courtesy Car Service Barcelona