The club opened its US headquarters on the twentieth floor of an elegant building of Park Avenue, within walking distance of Chrysler Building, Rockefeller Center and the Empire State Building
In Manhattan they run every day so many things that is very difficult to get the attention of the cameras, but the Football Club Barcelona is a global reference and the feeling last night was that you were waiting for some time. In fact, the local council has turned to the club, and the Empire State Building will tonight welcome to the club brightening with the Blaugrana colors.
The US ambassador in Spain, James Costos, who moved from Madrid expressly; Councillor for Education in New York, Carmen Fariña, the police chief, Bill Bratt, and the commissioner of Major League Soccer, Don Garber, have wrapped the president, Josep Maria Bartomeu in the opening ceremony of the office, installation of 250 square meters has swanky neighbors, the headquarters of JP Morgan without going too far. “We are here because the club wants to be global,” the president said. Then Ronaldinho chute and scored.
The strategic location of the blaugrana embassy is because the objective settling in Manhattan is essentially commercial. The draft bill foresees the board billion in 2021, and so far the income does not exceed 700, so you have to find money anywhere. As television rights are negotiated and collectively, the club can only aspire to increase their income by getting new regional sponsorships and prestige achieved by the football team contributes to US goods brands are interested in joining the club’s image.
The good image of the club is mainly due to the good results obtained in the last decade, but also that identification with the noble values of sport and solidarity that began with the incorporation of the Unicef logo on the shirt.
The main objective of the office is obviously commercial Vice President Manel Arroyo- He points but we are a worldwide reference of how we work and it is obvious that the same thing we do at home, ie, worry about the social aspects and training children will also be an important development in the US “task. Vice President Arroyo will be the institutional supervisor of the blaugrana US embassy lead by Arno Trabesinger and Gerard Guiu. And yesterday Arroyo presented the project to US Barca about fifty representatives of multinational companies such as Morgan Stanley, Black Rock, CAA, Van Wagner, KPMG, Telefonica, Abertis, Bein Sports, Price Waterhouse and Coopers, Johnson Johnson, RCA Records and Clyde Co. The lunch was held at the exclusive Club 21, where the most legendary figures of American equestrian riders wore a T-shirt for the first time a football team.
However, the most fun and endearing footballing day was the day that was organized at a school in the Bronx, with hundreds of children with blaugrana kit disputing the ball with Ronaldinho and Røddik Line Hansen, star women’s team. Fascinated kids but mothers and teachers they were not less. He was also Hristo Stoichkov, who was presented as a dark suit unnoticed spent more children, but not reporters. “Barca is the best club in the world and said his heart is open to everyone”. Indeed, in the morning in the Bronx, at noon at the Club 21 and evening at 250 Park Avenue. “Visca Barça” shouted the vice president of social area Jordi Cardoner and everywhere got the answer. “Visca!”