This is what could make some lucky recently in Barcelona within a marketing action carried out by Josef Ajram for GoPro camera brand
Less than a month ago, many people gasped to hear roaring and circulate a couple of very peculiar taxis on the streets of Barcelona see. It was two Lamborghini Gallardo and a Devil, dressed for the occasion, ie, vinylated with typical black and yellow colors of the Barcelona public service.
At the wheel of each trader they were popular and iron man Josef Ajram (Devil) and Sebas Romero (Gallardo), producer and founder of communications agency Black and Rad. The objective? Surprise people in a marketing campaign at an event framed brand USA GoPro cameras. And what if they got it! .
Do not you hallucinated You would be able to travel free in one of these supercars? Of course, not a penny charged to users for this service. So, the lucky ones were installed in these LamboTaxis enjoyed the best race of his life at zero cost. “Today we will make many people happy,” said Romero before starting to wander with more than 500 horsepower. And the faces put their “customers” have no doubt that they did.