Ferrari Land launches five children’s attractions and “energize” PortAventura World
Ferrari Land Tarragona
The leisure complex PortAventura World expects to exceed five million visitors this year thanks to the “leverage of dynamism” that has led to the theme park Ferrari Land, which on Tuesday has premiered five attractions for children and from March 23 to 30 April has grown by 60% year-on-year in visits and 27% in hotel occupancy.
This has been explained by the general director of PortAventura World, Fernando Aldecoa, in an informative breakfast held in the park, in which he has commented the perspectives for this season and next year, and has assured that the independence process has not caused any impact on the number of visitors.
“Ferrari Land has had an evolution and impact throughout the spring, is a lever of dynamism that makes PortAventura position as a unique destination in Europe,” said Aldecoa, and has attributed the good results of this start of the season to the bet on Ferrari Land, which has had an investment of five million euros for new attractions.
With the opening of this Tuesday, the park dedicated to the Italian team already has a third of its offer aimed at children, and strengthens its commitment to the family audience, which accounts for 80% of customers.
The new attractions are Junior Red Force, a children’s version of the Red Force attraction; Kids Tower, a nine meter free fall tower; Champions Race, which simulates the driving of a Ferrari, and Crazy Pistons, an attraction that simulates the movement of the pistons of an engine.
A POSITIVE YEAR
Aldecoa has made a good assessment of the beginning of this 2018 and has ensured that PortAventura has lived the best Easter Week located in the month of March in the history of the park.
A trend that adds to the good results experienced since October last year, when the leisure complex recorded the best Halloween and Christmas campaigns, and that has resulted in a 9% increase in Spanish visitors.
The general director has assured that these figures show that the independence process has not had any impact: “PortAventura World is an international destination that is not affected by the tensions between Catalonia and Spain.”
Aldecoa has announced that this year will commemorate the 20th anniversary of ‘Woody’, the mascot of the park, and the characters of Tadeo Jones will arrive, while the shows of ‘Cirque du Soleil’ will not be scheduled, although they maintain the agreement.
NOVELTIES IN 2019
The leisure complex plans to invest 25 million in the construction of a theme hotel in 2019 aimed at a family audience that will be located in the area ‘Far West’ and will be added to the five hotels that has the spring.
It is also planned to build a new attraction in the theme park of Sésamo Aventura that will consist of the first ‘dark ride’ of the leisure complex and will cost about 15 million euros.
Both facilities will have a total investment of 40 million and are aimed at PortAventura World “continue to grow to enrich the product of the theme parks with new attractions,” and thus become the best tourism spring in southern Europe.
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