Beer Damm wants to buy Grolsch and Peroni

Damm could ally with the KKR fund for bidding that financial resources valued at 2,000 million

Damm beer Barcelona

Damm brewery in Barcelona, ​​studying a bid for the Peroni and Grolsch firms to shore up its international expansion strategy. Damm would ally with the KKR fund for financial means an offer that valued above 2,000 million.

Damm competes with Japan’s Asahi, he would use this acquisition to exit the Japanese market. The Catalan company declined to make any comment on the operation. Peroni and Grolsch are subsidiaries of SABMiller group, which seized them after the takeover of Anheuser Busch InBev group.

Now looking to sell them for competitive reasons, to offset the financial costs that it incurred in the merger. Materialize, it would be a radical change of strategy for the group that is majority shareholder Demetrio Carceller.

So far, exports Damm has prioritized in its strategy of international expansion. However, in recent years it has opened a factory in Portugal, has created a business in London and has also created a subsidiary in the United States. Currently, Damm bill around one billion euros.

The move responds to changing international scene in the brewing industry, dominated by large groups, and the regional companies of size and Damm are required to take a leap of scale.

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The brotherhood of beer

Mikkeller, one of the most prestigious craft beers in the world, opens in BCN

Mikkeller-BCN

Thomas Rohde has not exactly look of a big beer drinker. Although the gasket 40, her belly is a plain. Front profile, sitting. Nothing, not an abdominal fold. Then he explains that makes triathlons, who has run several Iron Man, and of course that’s impossible that fits any residue that emparente with Homer Simpson. But the cloth known as a sage. “In fact, beer is a good recovery. It has protein, minerals … And was invented to kill bacteria from dirty water. ”

Rohde was born in Denmark and has spent 15 years in Barcelona. He works as a business consultant and has now been put into a business after tomorrow opens its doors in the city (Calle Valencia, 202). Expanding of handcrafted beers, Mikkeller lands, one of the most valued brands in the world, which produces Mikkel Borg Bjergsø. It has recruited as partners in this Viking voyage to own Thomas Rohde and Jacob Alsing, aspiring to follow in the footsteps of Alan Simonsen, Michael Laudrup and chain stores gossip various Tiger, perhaps along with shortbread and chair Jacobsen The roof of knowledge of contemporary world for the average Danish Catalan.

The three -Mikkel, Thomas and Jacob have been friends since childhood but have followed very different paths. Alsing, for example, was an army officer in Afghanistan and even served for a few months. The beer has gathered, is a sacred liquid in Denmark, a country where Carlsberg, a brewer, is the fourth most powerful company, it rubs shoulders with the banks (and certainly is much nicer). “Share, family, help, that’s all very Danish”, says Rohde.

Hundreds of varieties

Mikkel is a “master” of hops, barley, aromas and imaginative preparations. It has developed hundreds of varieties and some exceptional creations can cost one hundred euros. For some potions distributes select the two best restaurants in the world, El Celler de Can Roca and Noma, whose menus for specialty beers has conceived. But, says Rohde, ‘do not panic’ in the local Eixample prices will be “fit for every budget.”

Mathematician and physicist by training, Mikkel has a personal history with their point of bitterness. Evil Twin, besides being a Korean horror film, a song by Arctic Monkeys and other Eminem, is the brewer Jeppe Jarnit Bjergsø: evil twin. Jeppe and Mikkel brothers are identical twins and, to put it mildly and not digress, long a beer together, a “cainismo “the Danish press has stretched often does not take. Jeppe, as his clone, is obsessed with this drink, but everyone is on his own. Mikkel lives in Copenhagen, Jeppe in Brooklyn.

In a report published in The New York Times on these two ill-assorted geniuses, Jeppe recounted a revealing anecdote: “We were born two minutes apart. I was supposed to check out, but it was misplaced and had to perform a caesarean, so he ran out first. I like to say that my brother gave me problems even before birth. ” Its high sense of competitiveness was kindled during his childhood years when they went to athletes and fought races as if they were living. And adults, Mikkel opened its first brewery in the basement of Copenhagen. Some time later, Jeppe was established with an identical business next door.

Mikkel will spend these days in Barcelona, ​​assisting in the birth of her new baby (already seven other bars all over the world). For the opening on Friday, his friend Thomas throws a hook or Abdul Jabbar: “There will be 500 free beers!”.

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Beer and pastry shine off the kitchen in Barcelona Tastes

From 24th to 27th September the Fira de Barcelona celebrates the fifth edition of the show, conceived as a large food market

Barcelona Degusta 5ª Feria Gastronómico popular

Beer and pastry shine, next to the kitchen, in Barcelona Degusta, the popular food festival from 24 to 27 September will be held in Fira de Barcelona and in this fifth edition is designed as a large open gourmet market lovers of good food and drink.

The chef Carles Abellan and Carles Gaig today presented the news of the event, which is expected between 25,000 and 30,000 attendees to coincide with the feast of the Merce, and has provided nearly a hundred of activities including lectures, workshops, tastings, tastings, storytelling, film and even outdoor concerts.

The presentation of the event, which will also feature a great product sales space in which 200 companies offer their best specialties, has been held at the Enjoy Eduard Xatruch chefs, Oriol Castro and Mateu Casañas restaurant, which will also be in this Barcelona Degusta presenting some proposals desserts.

In this gastronomic market beer lovers can taste under the Taste Beer Festival to 300 different brands in the world of this drink that has become everything a boom in Spain, where more than 500 craft beers are brewed and especially in Catalonia, where they live 200 brands and some 70 microbreweries.

For the sweet tooth in the space BCN & CAKE there will be exhibition areas, courses and competitions sugar flowers, cakes 3D cakes celebration, decorating cupcakes and all sorts of creative modeled by some of the most prestigious pastry chefs like Christian Escribà (Pastry Escribà) and chocolate masters as David Pallàs, plus international Cake Designers.

Great chef Joan Roca (Celler de Can Roca), Carme Ruscalleda (Sant Pau), Fermi Puig, Nandu Jubany (Can Jubany), Carles Gaig (Restaurant Gaig), Carles Abellan (Bravo) and Ada Parellada (Semproniana), among others which make ten Michelin star, will give lectures and workshops that show some of the secrets of his cuisine.

Ruscalleda discuss how to combine cheeses, Nandu Jubany, sweet and savory dishes of rice, Sergio and Javier Torres (Dos Cielos) will star in a ‘show cooking’ on the kitchen with vegetables, Joan Roca presented snacks and cosmopolitan snacks, Carles Abellan try to Barcelona stews and Carles Gaig taught how to prepare macaroni cannelloni and holidays.

For children it has also prepared the space Taste Kids, to begin to learn, enjoy and experiment with food, and give free rein to their imagination; and storytelling, films related to food and gastronomy, workshops processing fruits and cookies, clowns and magicians.

In addition, a picnic area, an urban orchard, a concert area, and space for more than 20 food trucks, which present the latest trends in urban and street food, with a varied cuisine with crepes, sandwiches will be installed, tortillas, croquettes, dairy, sushi or hot dogs, among other proposals.

For those who love new experiences, “Dinners in the sky” (Dinner in the sky) is also served in a platform 50 meters high where they can eat the proposals of chef Xavi Pellicer and enjoy a unique banquet.

The organizers remarked that Barcelona Degusta wants to be like the Salone Internazionale del Gusto in Turin, held every year in this Italian city, which is an international benchmark.

Barcelona Degusta will also accommodate other culinary cultures with demonstrations of traditional Cantonese cuisine in Hong Kong, workshop Okonomiyaki, the best known variety of Japanese omelette, and traditional Mexican tacos.

Courtesy Avantgarde Limousine Barcelona

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