The show will have this year a more experiential staging
B-Travel, which last year took over the International Tourism Show in Catalonia of Fira de Barcelona, in its second edition adds destinations and companies offering travel experiences. This year will bring together the supply of all regions and more than 50 countries and regions worldwide.
In addition, in order to inspire the visitor when choosing your trip, the event, to be held from 15 to 17 April in the Montjuïc exhibition center, will feature a more careful commissioning and setting new scene areas.
Visit the next edition of B-Travel is a journey of emotions worldwide. The public will find proposals for tourism experiences that offer all the autonomous communities such as Madrid, Valencia, Aragon, Catalonia, the Canary Islands, Murcia, Extremadura, Balearic Islands, Andalucia, Castilla León, Galicia, Cantabria and the Basque Country, adding this year Asturias, La Rioja and Castilla La Mancha.
Internationally, the show will present the offer of more than 50 countries and regions with special presence of destinations in Europe (Croatia, France, Italy, Portugal, Poland), Asia (Cambodia, India, Thailand and China), America ( US, Canada and Latin American countries like the Dominican Republic, Argentina, Cuba and Peru), Middle East and Israel, north Africa (Tunisia and Morocco) and Arctic areas.
It will also feature the presence of more than 70 travel agencies specializing in tours and experiences around the globe; major shipping companies and agencies such as Royal Caribbean Cruises, Celebrity Cruises, Hurtigruten and Grimaldi; hotels and tourism products and services as Open Camp, the first park of sports experiences.
He also highlighted the presence in this issue of major carriers such as Vueling, Renfe, Air China, Singapore Airlines, Aeroflot and Aerolineas Argentinas.
More experiential spaces
The aim of this edition has been renovating the Look & Feel of the room, so they have launched several actions to “land the new model of fair, more focused on presenting the offer of exhibitors from the emotions that can live destination, “explains exhibition director Marta Serra.
“The call of 2015 served to launch the new brand and this year we started to apply in situ conceptual change through a more careful staging intensely alive for the visitor his journey, from the time you access the site. A makeover that we hope to implemented in future editions as destinations and companies positioned their offer according to the experience they offer, “he says.
In this sense, the entrance to the hall will be set with a sensory tunnel where images are projected travel experiences, smells and sounds that feel transported the audience to unique places will be heard.
Some stands, exhibition spaces and cuisine will also have a special look, with details that make reference to different countries and cultures of the world, a central stage where tastings of typical products, demonstrations of folklore and performances, as well as take place will be created photocall where attendees can take a picture and share on social networks.
In addition, personalized based on the experience you are looking for the visitor and the lounge includes five areas routes set up: B-Happy (trips with family and friends, romantic getaways, wellness, etc); B-Culture (proposals related to art, history and culture as the film, musical or photographic tourism); B-Special (with the offer of new luxury tourism, shopping, unique experiences); B-Adventure (sports tourism, rural, mountain biking, sailing, etc.); and B-Delicious (eno-gastronomic routes).
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