The ‘City Branding Lab’, will innovate and experiment with solutions that enhance the city’s competitiveness, while improving the quality of life
The City Council and the multinational Adobe System have signed an agreement to promote the first “City Branding Lab.” It is to learn, share and investigate and bring new services and knowledge to serve the needs of the cities, and do it with the cooperation of public and private initiative.
The star of the Barcelona Brand has served to attract multinational Adobe giant world of digital technology. During signing the agreement, which took place under the Smart City Expo, President of Adobe for Europe, Mark Zablan stressed that “new technology developed in the laboratory of City Branding allows Barcelona and other cities to work in brand digital to provide digital services to citizens and business and attract more tourists to the city. “It also added that “Barcelona is a great travel companion laboratory to develop City Branding”.
The Mayor Xavier Trias explained that “a company like Adobe wants to make this commitment and work with the city of Barcelona, to me makes me very happy. This season long with Adobe because they want to do is to put technology at the service of the people. ”
Aircraft: the Welcome Pack
One of the first projects to be developed by the City Branding Lab is a welcome pack. A pilot project to improve the experience of visitors arriving in Barcelona through digital technology. “It is a welcome pack technology, transmedia, that can be much more efficient in sending certain messages to people visiting the city, whether for a conference or for sightseeing,” he detailed the Director of Communications City Hall, Marc Puig. Among others, sent messages on civility.
City Branding Lab has a landing point in the city. Growth Center will be located in Barcelona and will be operational throughout next year.