Rented a building in the Eixample at Rossello street that has a large underground warehouse
The multinational electronic commerce Amazon has chosen Barcelona to test its new logistics model, express delivery, which will deliver a purchase on the same day, within hours. The multinational has set a goal to improve the shopping experience, and for that one of the key factors is the delivery. Thus, the company has studied various locations in Barcelona and has finally reached an agreement to rent the former headquarters of the publisher Gustavo Gili 89 Rossello street of Barcelona, according to TV3. The building has ample storage space and is already under construction. The company declined to comment on the operation and simply explain that “this is an innovative project focused on the customer.”
Real estate sources explained that the US company has studied various, small and central, in addition to the large logistics center in El Prat wants to open locations. Its proximity to consumers will help reduce delivery times, and thus include in its catalog selling fresh produce. The company has also initiated a trial of this distribution model in New York, but it’s the first time we implemented in Europe.
François Nuyts, CEO of Amazon to Spain, as he said last May during a visit to the city, “we are working to launch new services in Barcelona. Whatever we do in the United States and Spain work to try to move it, and we also want to own innovation. ” The manager, who knew Catalunya where usually spend their holidays, said that “when we explained in US projects for Barcelona we found a very special resonance.” He reiterated that his aim is “to improve the shopping experience of Barcelona”.
Amazon launched a year ago in New York express delivery service Prime Now available only in some areas of Manhattan, which overcharged by $ 8 promises to deliver the order in 1 hour, and free delivery order in two hours. In May, the company expanded the service, and also included the distribution of prepared food restaurant chains and high-end delivery of fresh foods.
The new store will complement the street Rosselló the company logistics center opens in El Prat de Llobregat, on land of Incasòl, which will serve orders throughout southern Europe. The firm is conducting due diligences, at the closing of the acquisition, which could be delayed a few more weeks was conditioned.