Fairmont Rey Juan Carlos I hotel Barcelona
The Majestic opens the largest suite in the city, with almost 500 square meters
Has nearly 500 square meters and, besides becoming the largest suite in Barcelona, its creation responds to the growing demand for a customer who does not leave large numbers in the official records of visitors, but in the spending and the reputation of the city. After six months of work, the Majestic has completely remodeled the top floor of the hotel to suit a customer who until now had to lead to competition: business tycoons, celebrities and wealthy families in the Middle East looking for space, lots of space, besides comfort, safety, discretion and luxury. An offer little in Barcelona but hotels are generated gradually.
“During the last three years we have lost business, but we preferred to send customers to other hotels before you give them false expectations,” says Pascal Billard, director of the Majestic. Given the evidence of demand, the hotel took office in 2013 it was worth investing in a new space. “We were already undertaking a comprehensive reform of the hotel; was to extend the work a little more, “says the director wryly, as this supposed to exceed 30 million budget.
Result has been the Majestic Royal Penthouse, a floor of 467 square meters on the top floor of number 68 Passeig de Gràcia, with three bedrooms, own kitchen, living room and terraces, each with its jacuzzi, overlooking the walk and the Holy Family. 15,000 euros a luxury night with 24-hour butler.
Customers with luxury whims
After this bet lies a quiet tourist trend three years ago has begun to be remarkable: the presence of large magnates and entrepreneurs, American, Russian and Asian celebrities, athletes or families from the Middle East who come to spend a few days city. Customers traveling with a legion of people, either directly, either private security assistants and family, demanding space and a kind of very personalized service. How to bet an ambulance to the hotel doors 24 hours just in case. Luxury is assumed.
They are concentrated mainly in the summer period from June to September, and travel with their private jets, yachts when not their final destination at Ibiza. A trend that confirms some of the best positioned hotels in this customer segment, such as the Arts, with two Royal Suites of 370 square meters each located on the W-with 42- floor Extreme Wow 300 square meters and 70 terrace with 360 degree views over the city and the sea or the Mandarin Oriental, with a suite of 300 square meters with capacity to grow to 400 by interconnecting another stay.
This is confirmed by Juan Carlos I, with a space similar to Mandarin, which just joined the prestigious Fairmont Hotels Resorts portfolio, which is undertaking a comprehensive reform of the hotel with 37 million investment.