Soho House Barcelona

The social club for creative disembarks in Barcelona

soho-house-barcelona

Berlin, London, Miami … and now, Barcelona. Soho House, the exclusive social club for creative professionals, created 21 years ago by Nick Jones in London and now present in 18 cities around the world, has just opened its doors in Barcelona.

It is his first seat in Spain, in the Gothic Quarter, in a nineteenth century building in the Plaza del Duque de Medinaceli, opposite the Port Vell of Barcelona; and for its creation, it has been allocated around 60 million euros.

Straddling the concept of luxury hotel – possibly reach Category 5 stars – combined with social areas where only members and their guests have free access to enjoy facilities like club, pool, spa, gym, cinema and restaurants; Soho House aims to be the opposite of the classic gentry club: The indispensable requirement to access it is to have a creative profession.

Its members belong to industries like film, the media, music or art; and to be selected, not only to test the profession but also be recommended by at least two other members.

Once inside, there are two unbreakable rules: entry is allowed partners suit and tie or use mobile phones to take pictures.

The price to pay? 1,500 per year for those over 27 years and half for the younger ones. That only in Barcelona. Also enjoy the facilities of the rest of the world Soho House is priced at 1,800 euros per year. But even with these prices scandal currently over 60,000 people belong to this private club worldwide.

The new headquarters of Barcelona has 57 rooms, which can obviously only book partners, and its cost is around 320 euros and 350 euros per night. One of them is a suite, with separate living room, and all overlook the sea, the city or the Duque de Medinaceli square.

The design of the new building was designed by Nick Jones, executive director of design company, Vicky Charles, and European design director James Waterworth. They were inspired by a classic design with influences of Catalan Gothic architecture and double height vaulted ceilings, because the desire for Jones is that each city in which disembarks.

The rooms boast modern at the same rustic feel, with warm, Mediterranean colors and patterned fabrics with traditional Spanish designs. And the spa, open to the general public, which opens Wednesday with the gym, is inspired by a Barcelona pharmacy 80s and has a large vault.

The furniture consists of an amalgam of European mid-century pieces, antiques bought in local Changuito or Mercantic and custom designs by the team of Soho House.

November reach its restaurant, Cecconi’s, an Italian restaurant that will open its doors on the ground floor and will be open to the general public. Like the film, although it will be only for members, will have a programming or independent arthouse films and even some sneak previews.

Music events and often tend to be borne by the members themselves (and has been acting to Craig Richards at the headquarters of Shoderitch, for example). Everything will be quoted on the roof of the hotel, with pool, hammocks and a rest area or in the club.

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Jobs: data scientist

The challenge to digest millions of data

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Turn off the alarm clock out of bed and look at the phone. Whatsapp answer a few of your friends owls, answer a few personal emails and a couple more from work and turn on the radio while preparing breakfast, I take while viewing the media or on the Internet that offer you saw the other day. Only these little routines, and generate millions of data impossible to digest in the old way, so it requires new systems: it is what is known as the phenomenon of Big Data.

“Big Data is based on high-speed analysis of a large volume and variety of data through innovative and cost effective ways of processing to improve understanding and decision-making,” explains Professor of Master in Digital Business at ESADE, Josep Lluís Cano.

Some figures to understand the sheer volume of information that are generated 40 billion photos Facebook or manages more than one million transactions per hour Walmart records, equivalent to 167 times all the information from the Library of Congress United States, one of the largest in the world.

The process of this deluge of data is performed through means based on information and communications technology (ICT) systems evolving. This ordering is essential to analyze the information we generate, so that it can give you later use. Cano detailed that data people produce, are useful for progress in many areas: health, logistics, energy, administration and, of course, trade and marketing.

Fingerprint and commercial use

Nobody finds it strange because after a flight search in Internet, the next day his Facebook page appears flooded with offers of hotels and restaurants in the city selected. This happens because when you travel search of a fingerprint that makes it identifies you as a potential customer of other businesses allowed.

From the point of view of consumers, we give our data when we accept, for example, conditions of a new application that down to our smartphone.

We do it in exchange for a particular service or information, we are willing to assign as the relationship compensate us, “said Cano, who stresses that often accept these conditions without even reading them.

The academic stresses that the process of data an individual does not represent a violation of their privacy always to be given for statistical purposes, that is, if we consult a route in Google Maps can use our expertise to calculate the time of the journey, but not to control where we are and what we do.

In this sense, appeals to the “ethical sense” of the organizations in using the data to which they have access, since there is no regulation in this respect that concrete limits.

Jobs

Increasing the amount of data generated it has occurred at the same time the penetration of new technologies, a phenomenon still fresh. This has led to the emergence of a new professional figure: the data scientist.

“It’s a very complex profile, as it must be someone with technical knowledge of computers, systems integration and statistics; with business acumen to analyze the data, and with imagination and communication skills to explain them to know”.

The lack of trained professionals in this area has led to multidisciplinary teams who are in charge of data analysis as colleges and business schools are moving in the preparation of new professionals having all of these skills. “It’s a great opportunity to find out in the working world”

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