New museum-shop in the Rambla of Barcelona

It will disclose the main cultural icons, and tickets selling, local products and will also feature a gourmet cafe

Museum-shop in the Rambla of Barcelona

La Rambla counted from tomorrow with a new cultural showcase, Espai Patrimoni with an innovative format and focused on the dissemination of cultural and gastronomic heritage of Catalonia. It will occupy the basement of the Palau Moja, on the busy corner of Rambla/ Portaferrissa, where were the library of the Generalitat de Catalunya and the exhibition hall Max Cahner for years. The project has more than three years of gestation and up to three times postponed the opening date for the Ministry of Culture and the winner of the contest UTE’d just agree the design and functions of space.

The Espai Patrimoni will address both locals and tourists and will combine three features: museum-shop with Catalan history as narrative backbone, gastronomic restaurant and tour desk with ticket sales. The museum-shop will occupy most of the space and will consist of a tour in 11 stages: prehistory, Iberian, Greek legacy, Roman legacy, Romanesque, Gothic, Baroque, Industrialization, Modernism, artistic Geniuses (Picasso, Miró, Dalí) and contemporaneity. Each period will have its exhibition space, with a historical explanation help of audiovisual and interactive technology; an identification tourist icon (Roca dels Moros of Cogul, Ullastret, Empúries, Roman Amphitheatre, Sant Climent de Taüll, monastery of Santes Creus, Cardona Castle, mNACTEC of Terrassa, Colonia Guell …) and a map of Catalonia with the ten location assets representing. A horizontal strip will travel around the perimeter as a timeline.

In addition, and therein lies the novelty, each step accompanied by a selection of products on sale, related to the subject. For example, the Greek influence shall be accompanied by books on the site of Empúries and Romanesque wines show designations of Catalan origin. The offer will include everything from handicrafts, jewelry, fashion and footwear, to products of sweet and savory food, home accessories and more traditional souvenirs such as postcards, mugs, key chains and magnets. It will also include books, DVDs, music and chests of experiences.

Extended hours and rental cars

The cafe area open nine o’clock until midnight and will allow visitors to have a light snack, lunch or dinner and tastings of traditional dishes of Catalunya. “Gastronomy is another element to publicize products and companies in the country,” says Angel Diaz, manager of Advanced Leisure Services (ALS), with Sapiens Publicacions public tender for the conceptualization of space winner and exploitation by a period of 10 years renewable. Sapiens has been responsible for all content and develop ALS manage the space. “A long period allows for a more ambitious investment and be more relaxed about their repayment” he argues.

The third function that will house the Espai Patrimoni tourist information. A central counter resolve questions about how to get to the assets which explains the “museizada” area and also sell tickets and visit. It will include both public spaces such as churches in the Vall de Boi, and private, such as Casa Batllo or Peralada Castle for example. Initially not exclusively include recreational attractions, such as amusement parks, shopping malls and football stadiums, but the door is not closed to formulas that include a cultural value.

Experimentation and analysis of the public response will determine the precise direction of space, which also has perspective dedicate the courtyard of the Palau Moja -at accessed from Portaferrissa- to sign the Catalan intangible heritage as the castellers or traditional festivals.

As for transport, Diaz notes that “at the moment there are no plans to organize group outings” but yes rented cars, and give information on alternative public transport mobility. “We want to close the circle, giving incentives to encourage visits and facilitate the means to finally do”, he argues. “We have searched unprecedented worldwide and we have not found any equivalent,” he adds.

La Rambla, a complex ecosystem

The Espai Patrimoni is the most visible to the citizens of the young Catalan Agency for Cultural Heritage, an entity of the Department of Culture created in March 2014. It will also seek to revalue by a ‘brand’ own neoclassical Palau Moja project, somewhat forgotten by the locals despite its historical significance for the city. To draw the attention of the millions of visitors to the Rambla, the local will wear their glasses-slightly hidden by a large porches arches- vinyl heritage icons, that will change. Also it hosts activities to call the local public, such as tastings, children’s workshops and project presentations.

However, the new cultural showcase will live with ten offices and tourist information booths operating in the Rambla, as heterogeneous as coordination missed each other. In recent months, they have proliferated private ticket counters and organized tours, with special prominence for Barça-parties and has even opened a retail outlet passes nightclub. Turisme de Barcelona has two offices -anexas the Gran Teatre del Liceu and Experience- Jamon, a focal point within the monument to Columbus and kiosks Plaza Catalunya and Portal de la Pau. The City Council, meanwhile, has the Last Minute-Ticket 3 rarely crowded despite selling theater tickets exclusively 50% three hours before the start of the show.

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Miró & Hemingway

The iconic canvas fascinated both the author and the American writer; the first is regarded as his masterpiece, the second bent over backwards to buy

Joan Miró-La Masía

It is one of the most celebrated works of Joan Miró and considered one of the most important in his career. An iconic painting that fascinated both its author and Ernest Hemingway; the first is considered his masterpiece and the second bent over backwards to buy. He succeeded, but not without first gamble dice and beg all your friends. A feat almost as daunting as the one occupied Miró in its realization: nine months of intense work that began in Mont-Roig, his personal paradise and ended in Paris in 1922. ‘The Farm’. The oil in which Miró wanted to demonstrate their connection with Catalonia: “From a large tree on a small snail, I wanted to put everything I wanted,” he said in 1928. And the oil that paradoxically represented Spain for Hemingway: “Contains everything you feel about Spain when you are there and all you feel when you are away and you can not go, “wrote the US in 1934, the same year that said:” no change ‘La Masía’ by any other picture of the world ” . And the same year that he recovered after having lost in 1926.

In consequence, the voyages of the canvas and the relationship that held two such disparate personalities as Hemingway and Miró writes, after five years of research, Professor Alex Fernandez de Castro in the book ‘La Masía. One looked to Mrs. Hemingway ‘(Publicacions of the University of Valencia). “Rarely has there been a more friendship between different artists,” says the author. “Hemingway was tall and strong, outgoing, careless way of dressing, swashbuckling, charismatic, tireless traveler, compulsive drinker. Miró was shy and short, neat in form, sedentary dump inland, very moderate and occasional drinker” but “there was a mutual respect and admiration, and cordiality”.

They agreed in Paris in the 20s and kept epistolary relationship to the tragic death of the US, although they are rarely reunited. And both, in addition to his love for ‘The Farm’, their shared passion for boxing. Agreed Cercle Americain and more than once Miró made ‘sparring’ Hemingway.. “Sometimes we saw face to face in the ring Face is a manner of speaking he was a giant, a colossus, and I very quietly. it was pretty funny, “noted painter in 1978. it is not clear who carried the author of ‘the old Man and the sea to study Miró’, but what is certain is that when in 1925 the picture was exhibited in Paris, Hemingway had already seen, and when he learned that his colleague Evan Shipman had it booked paled with envy.

About what happened to the oil end up in the hands of Hemingway there are two versions: the novelist that it diced and won; and the poet who said it was a coin toss that decided the fate of the painting. Either way, the fact is that the fabric is led Nobel Literature and it required the help of their colleagues lost generation. Dos Passos and Shipman accompanied him to beg loans from bar to bar in a strange night that the artistic delirium could only ethyl delirium. Some also said that Hemingway got some of the money for the purchase of ‘The Farm’ making ‘sparring’ professional and waiter at Les Halles.

Ernest-Hemingway in Cuba

PERMANENT LOAN

“The wind blew up the canvas like a candle, and made the cabbie lead slowly. At home we hung and everyone looked and felt very happy.” So Hemingway narrated the arrival of the precious piece to your home. Although happiness by the oil lasted the same as that of his marriage to Hadley Richardson. In 1926 they separated and ‘La Masia’ was left to her. That is, until the writer asked in 1934 that lent it a while. It was an indefinite loan because he never returned. Since 1986 he looks at the National Gallery in Washington. And it is because Miró disregarded the advice of the almighty Léonce Rosenberg: this suggested cut into nine pieces because it was too large to sell. The rest of the book.

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An exhibition of Picasso and Dali, jewel of Barcelona’s season in 2015

The Catalan capital will also include retrospectives dedicated to the Moche culture, still lifes Golden Age Spanish or Alvar Aalto

Portrait of Picasso In 1947 Dalí painted this fantastic piece of 64.1 x 54.7 inches portraying his colleague Pablo Ruiz Picasso. Both painters met on the first trip from Salvador to Paris, back in 1926 and exhibited works together on more than one occasion.

An exhibition on the relationship between Picasso and Dali is one of the main attractions of the artistic season start 2015 in Barcelona, which will also feature retrospectives dedicated to the Moche culture, still lifes Golden Age Spanish or Alvar Aalto.

Since March, the Museo Picasso show at the exhibition “Picasso / Dali. Dali / Picasso” the relationship between the two geniuses of universal art of the twentieth century, illustrated from eighty pieces, including paintings, drawings, prints and sculptures.

In this first confrontation of the work of the two artists their relationship is drawn from the first trip to Paris Dali during the spring of 1926, when the painter ampurdanés visited the studio of Malaga, until its matching response to the barbarity of war Spanish civil or ideological disagreement from the 40s.

Another milestone of the Barcelona artistic season will be the exhibition “Gold, myths and rituals. Mochica Culture of Ancient Peru”, a project to display 200 masterpieces of pre-Columbian art from the Museo Larco Herrera, from pottery vessels textiles and jewelery to pieces and feathers.

CaixaForum remember from February the 25th anniversary of animation film studio Pixar, a show that started at the MOMA in New York in 2005 and over the years has grown to show audiences of all ages the scenes of feature animation company, with emblematic works like “Toy Story,” “Monsters,” “Cars” or “Ratatouille”.

The same cultural space Caixa will value between May and August the work of the Finnish architect Alvar Aalto (1898-1976), a key figure in architecture and design vanguard of the twentieth century; and display between June and September the exhibition “Animals, men and gods. The bestiary in Pharaonic Egypt,” which is on display at CaixaForum Madrid in the first half.

The Museu Nacional d’Art de Catalunya (MNAC) deployed from October 2015 a sample of fifteen lifes of Spanish artists of the Golden Age, including Juan de Zurbaran, Juan van der Hamen or Juan de Arellano, from a private collection , some of which will join the permanent collection and will be exhibited at the new presentation of art from Renaissance and Baroque, which will open in 2016.

Between June and October, the Tàpies Foundation will make a retrospective look at the work of Antoni Tàpies from the 1940s until his death in 2012, with emphasis on the evolution of typologies, techniques and materials used by the artist.

The Miró Foundation shine a new major project throughout 2015, with the rethinking of its permanent collection, which will incorporate new works.

This center will offer from March the exhibition “Prophetia”, which will showcase works by artists from all over Europe to reflect on Europe from the current economic, political and social crisis.

In season MACBA the exhibition “Proletarian Chamber Theatre” dedicated to Argentine Osvaldo Lamborghini (Buenos Aires, 1940 – Barcelona, 1985), which presents for the first time in a museum, the most comprehensive anthology of his artistic works, allowing understand the radicality of this artist stabbing still uncharted by the aesthetic accounts of the eighties.

The CCCB presented in March “The Sebald variations,” an exhibition that will take the German writer WG Sebald, author of some of the fundamental books of our new century, as a thread of a question mark on the history of the twentieth century and its projections in the XXI.

The exhibition will coincide with the Kosmópolis literary festival will be a count of the different ways that Sebald’s work has influenced the visual arts and literature since 2001.

In the field of photography, highlight two proposals that will review the work of Leopoldo Pomès, Xavier Miserachs and Gabriel Homes in La Pedrera, the MACBA and the MNAC respectively.

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