Integrated Systems Europe (ISE)-Barcelona

Barcelona will host the world’s leading audiovisual fair since 2020

 

Integrated Systems Europe (ISE) Barcelona

The difficulties to renew the board of directors of the Fira de Barcelona have not affected the daily management of this important economic institution of the Catalan capital. After many months of intense and very discreet negotiation, the team led by the general director of the Fira, Constantí Serrallonga, has agreed with the organizing company of the Integrated Systems Europe (ISE) fair so that, starting in the year 2020, it will be held in Barcelona.

The ISE will therefore leave its traditional headquarters, Amsterdam, where almost all previous editions have been held. It is a world leading business meeting in the audiovisual sector (AV) and integrated systems. The last edition, held last February, was attended by more than 80,000 professional visitors from all over the world.

Its duration is the same as Mobile, from Monday to Thursday and also stands out for its high professional and global component. Precisely, one of the concerns of the managers of the Fira has been to ensure a high level of fair activity for successive years to ensure the economic soundness of the project.

The current contract with Mobile expires in 2023, so both megabytes will coincide in several years in the same city. The ISE is held in Amsterdam in the month of February, so in Barcelona you must change the date to not coincide with the Mobile. The new agreement, in any case, consolidates Barcelona as a leading city in this field, regardless of what happens at the end of the current contract with the Mobile organization led by John Hoffman as GSMA’s top executive.

The megasalón started in Geneva and has been held in Amsterdam during the last years

The organization of the ISE is in the hands of an association with the same name between the two main world business organizations of the audiovisual industry, Avixa and Cedia. The director of the fair is Mike Blackman. The event was born in 2004, with a first edition in Geneva, with 120 exhibitors and 3,500 visitors. This year, the first ones were 1,200 and the second ones, 80,000.

The direct economic impact of a hall of these characteristics is of a level quite close to that of Mobile, which is estimated to amount to about 470 million euros per year and about 13,000 temporary jobs.

But, in addition, there is the effect of adding value to the rest of the economy, encouraging the development of new activities and companies, in a sector that on the other hand is hardly present in Catalonia. It is a dynamic similar to that of Mobile, which generated new companies in the field of communications and has ended up being a subsector with great job creation in the Catalan economy.

The ISE organizes its salons into seven major subproduct categories: projection systems, manual remote controls, wiring, conference infrastructure, digital signage, audio systems and content management. In addition, each edition addresses specific topics. In this year we have included residential solutions, building automation, digital signage, audio and video for live shows, audiovisual for education and training, technology for work and augmented reality, virtual and mixed.

In addition to the four strict days of the fair, in previous days, the hall organizes conferences, training and formation programs, demos.

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MWC 2017 local news

Catalunya surpasses the 100 companies present in the Mobile

MWC 2017 local news

The Mobile World Congress 2017 will have more Catalan presence than ever. For the first time, the figure of 100 companies of Catalonia in the big congress of the mobile technology will be surpassed.

Specifically, there will be 105 local firms, according to Jordi Baiget, Minister of Enterprise and knowledge of the Generalitat de Catalunya, explained Tuesday at a press conference. There are 17 more than in the previous edition.

68 of these companies will be present in the MWC through stands contracted by the Generalitat de Catalunya. “We are striving to favor the presence of Catalan companies in the Mobile,” said Baiget. In total, there will be more than 1,000 square meters within the MWC intended for local businesses.

In addition, the Govern will promote a space destined only to the drones. “We have companies that are leading in this sector,” argued the minister in this regard, in an event where he was accompanied by the Mayor of Barcelona, Ada Colau, Secretary of State for the Information Society, José María Lassalle and The General Director of Fira de Barcelona, Constantí Serrallonga.

Precisely, the Barcelona City Council, the Generalitat and the Spanish government have stated that there is “good harmony” and “collaboration between institutions” to promote the Mobile World Congres and the foundation destined to consolidate the Catalan capital as one of the meccas of technology Mobile, the Mobile World Capital Barcelona.

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MWC 2017 Barcelona Mobile World Congress 2017

Sector: Telecommunications and Audiovisual

mwc2017-Barcelona

MWC 2017 in Barcelona, the Mobile World Congress 2017, the GSMA fair in Barcelona, will again offer this year a cutting-edge conference program that will be offered by the biggest names in the industry and the most innovative companies. Mobile World Congress (MWC17) is the global reference event dedicated to mobile technologies and the forum chosen for companies service providers, content distributors, professionals of the sector and specialized media to know firsthand the latest trends of an industry in Constant change. From February 27-March 2, Barcelona hosts for the eleventh year thousands of consecutive visitors, technology-based companies and all types of institutions at the Fira Gran Via in Barcelona holding interesting conferences and offering a fundamental space to boost The commercial relations between the assistants.
MWC 2017 in Barcelona the Mobile World Congress 2017, the GSMA fair, will be the most important event in the world in terms of mobile telephony technologies, being the place where companies offering service telephones, mobile phone manufacturers, distributors Of contents, etc. Will show all current and future developments in this hectic world of mobile telephony. In summary, an event related to the mobile phone industry worldwide and almost an event unavoidable for the best professionals and companies of the same. In summary, the event of reference worldwide in everything related to mobile telephony.

To give you an idea of the importance of the MWC 2017 Barcelona the Mobile World Congress 2017, just have a look at their speakers and the numbers of the latest edition, attended by more than 95,000 visitors, which is a record, Speakers and lectures as Facebook founder Mark Zuckerberg.

To indicate that in its last edition of this fair it counted on more than 1,500 companies that participate in the Fair GSMA 2016 Barcelona, the most outstanding were, among others:

AIRWATCH, Alcatel-Lucent, Amdocs, Bharti Airtel, Cisco, Deutsche Telekom, eBay, Ford, Fujitsu, Gemalto, HTC, Huawei, IBM, Intel, LG, Motorola Mobility, Nokia, NTT DOCOMO, Oracle, Orange, Qualcomm, Samsung, SAP, Sharp, SK Telecom, Sony Mobile, Telefonica, Tellabs, Vis a, Vodafone and ZTE ….

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Zuckerberg returned to Barcelona

‘The mobile is everything’ is the motto of this year’s MWC-2016

Mark Zuckerberg at MWC

The creator of Facebook, Mark Zuckerberg, and the current world champion of Formula 1, Lewis Hamilton, will be the stars of the upcoming Mobile World Congress (MWC) in another record edition it expects to attract more than 95,000 attendees to the Catalan capital and return to exceed the figures of the previous year. For the third consecutive year the founder of Facebook attend the Barcelona fair, which no shortage of great leaders in the technology industry.

The congress will have increased security measures. The organization estimates the economic impact of 460 million euros, 24 more than last year, and estimated that 13,000 temporary jobs will be created. The internet of things will have a special role among exhibitors and become more sophisticated smartwatches.

More security

The Mobile World Congress will be accompanied by a great safety device “will be visible”, as detailed organizing committee CEO John Hoffman, in presenting the 2016 edition Last year about 2,500 officers were deployed and the 2016 will expand the device. The credential of Congress will have a new identification and data will be shared with police to identify potential terrorist attacks. The police presence will be more visible both inside and outside Congress.

In addition, the security perimeter in Fira Gran Via will expand and goods receipts will have scanners and police dogs. All this will be managed from an advanced police center installed on the same fairgrounds.

By Metro Airport

It will also be the first edition of MWC with Line 9 in place, which allow visitors to reach by subway from the airport. “It’s a dream come true”, said Hoffman. The space for accreditation at the airport will be expanded and accreditation points will also be installed in the Sants and Paseo de Gracia with the aim of congressmen come to the fair with neck and hung credential.

The reign Mobile

“Mobile is everything” will be the motto of this year’s MWC will be held from 22 to 25 February. More than 2,100 companies from different sectors such as telephony, automotive and finance, will show their latest products in the field of mobility. Acer, Fujitsu, Google, Huawei, Nokia, Visa, Telefonica, Sony, Samsung, Alcatel-Lucent, Cisco, Intel, Lenovo, LG, MasterCard, Microsoft and Vodafone are some of the multinationals who will be attending the conference, which also More than 4,000 journalists from around the world will be credited.

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Toro Development Barcelona

The company, the French capital is dedicated to payment via mobile and employs 30 people at its offices in Barcelona

Toro Development Barcelona

The French-owned technology company Toro Development has moved its headquarters from Taiwan to Barcelona to be close to your target market, Europe. The company had a turnover of 1.3 million euros in 2015, 60% more than two years ago, and has 30 workers in Barcelona, ​​although the idea is to increase staff during the year. Among its customers T-Mobile or SpareBank counted and Visa and Mastercard have among its partners.

The Barcelona and once again demonstrates its ability to attract highly innovative companies and strengthens its position as a European technology hub. Overall, according to figures from Catalonia Trade & Investment website there are 6,500 international companies already established in Catalonia.

Toro Development, which is dedicated to payment via mobile, working in an independent European platform ‘mobile wallet’ including payments, loyalty and public transport, as reported by the Department of Company i Ocupació of the Government in a statement.

This system, through intelligent and with maximum security phones, allows payments of any amount to all kinds of trade and transport, and also facilitates access to areas where personal identification is necessary.

For the opening of its new plant, Toro has received the support of the Generalitat of Catalonia agency Trade & Investment, and besides, the company has achieved 1.9 million in funding for SMEs SME Instrument call, one of the new programs EU Horizon 2020.

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imaginBank mobile payment

With a pioneering global initiative, the company bet by the digital environment to gain weight among young customers

imaginBank mobile payment

CaixaBank has presented Thursday at Barcelona imaginBank, the first bank dedicated exclusively to mobile devices that operated in Spain and the first in the world in which trading is done through mobile applications and social networks.

The CEO of the company, Gonzalo Gortázar, has been in charge of presenting the new commitment of CaixaBank, in front of about 500 bank employees. The idea is that the service is fully digital, mainly aimed at the youth market segment called “millennials” or digital natives, who opt for the digital environment to complete many of their transactions.

With imaginBank, the user manages its finances independently and can access services without commission including current account, card, consumer loans, tools for managing personal finances, and “ultimate” in payments via mobile person to person.

Over recent days, in various media it is announced the January 14, 2016 (14/01/2016) as a key date for the unveiling of an important news. In this way, the mystery is solved.

The company intends to use the thrust of smartphones and mobile telephony industry in a context where they have an increasingly large in the daily lives of people importance.

In this sense, the president of CaixaBank, Isidre Fainé, said through a video call, the mobile is currently the instrument closer to the customer, and sees it as a way more complementary business to branches, “further expands more our outlets. ImaginBank is the way to ensure that customers have the office in your pocket “.

 

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Mobile World Congress-2016 Fair (GSMA)

Dates from 22nd to 25th February-2016 in Barcelona-Spain

Mobile World Congress, or MWC, is an annual gathering for the mobile industry and related industries, organised by the GSMA, and held in Barcelona, Spain, the Mobile World Capital.

Everyone who is part of the industry is in Barcelona for MWC

MWC-2016

EXHIBITORS LIST

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Autodesk in Barcelona

The US multinational software Autodesk has introduced its new European sales office in Barcelona

Autodesk Barcelona

Technology continues to promote Barcelona and Catalonia. The US multinational Autodesk, a world leader in 3D software, presented on Wednesday its European sales office in Barcelona, a kind of ‘hub’ or sales center that will employ up to 100 people until the mid-year come.

In a meeting with journalists, the vice president of global sales operations and Autodesk, Julie Sockley, and vice president of EMEA sales for the company, Roland Zelles, they have justified the choice of Barcelona as its attractive city, infrastructure and It is offering the ability to recruit talented staff. They have also influenced added that it is a “non-saturated” market of international companies, which believe that will change in the coming years because it believes many multinationals opt for the Catalan city.

By placing this sales offices in Barcelona, the multinational believes he can make the Catalan capital, which is already leader in mobile technologies, “the new European capital of 3D technologies,” said Autodesk.

Autodesk, which develops software used routinely designers, architects or engineers, and has contracted for this project about 50 people and expects to make another hundred contracts until the middle of next year, although it has not provided investment figures provided to this whole project. Zelles noted that the company is looking for qualified professionals with mastery of some of the languages of the countries to which they will serve, and that “no matter” of that country come from workers.

The Barcelona office will serve “to all countries of the euro zone as well as Switzerland, Norway and Iceland,” he explained Zelles, so Autodesk looking for a personal profile with extensive sales experience and language skills.

To locate all officers, Autodesk has rented a floor of about 1,200 square meters located in the Sea B building, next to the Diagonal Mar, but does not rule out expanding space in the same building if you need it.

Zelles said that Autodesk, owner of the popular AutoCAD design software, is changing its business model to provide software services also from the cloud.

Growing company

In addition to these 50 people already working in Barcelona and have been contracted for this ‘hub’ European sales, Autodesk has an office in Sant Just Desvern (Barcelona) with a score of people and Madrid with seven others.

Autodesk closed fiscal year 2014 with sales of over 2,500 million and more than 2.2 million users worldwide, and Europe accounts for 40% of these sales, he explained Zelles.

Sectors such as architecture, design, construction or the entertainment industry, from film to video games, use Autodesk software to design their ideas before taking them out.

 

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Barcelona wants to study the digitization of the city

The Council urges the Mobile World Capital Foundation to conduct a study before the holding of the next Congress on February 22

Mobile World Congress Barcelona

At the meeting of the Board of the Foundation Mobile World Capital Barcelona (MWCB) held on Wednesday, the City Council urged the new leadership, led by Valls, prepared and presented before holding the next Mobile World Congress, which will begin on February 22, a map of the digital divide and the needs of the different districts of Barcelona.

This map aims to evaluate the impact of the MWC be redistributed among all of the city to help improve the education and literacy of citizens and to be the tool with which to develop social and environmental applications.

The mayor of Barcelona and president of the Foundation MWCB Ada Colau has asked to have this map before the next Mobile World Congress (to be held from 22 to 25 February 2016). It has also offered technical support services statistics the City Council in the preparation of this map on the digital divide in the city.

Aleix Valls, new Director

The Board of the Foundation Mobile World Capital Barcelona Aleix Valls was appointed CEO. Valls, mathematician and engineer by profession with a doctorate in fluid mechanics, part of the Mobile World Capital Barcelona from this foundation take shape. The new CEO took part in the initial proposal was that mobile capital Barcelona and is a member of the management team of the organization since it was launched.

Before joining the Foundation MWCB Valls developed his career with projects related to strategic consulting NODE as The Company, like LOOP Consultancy head office in Dubai and managing business development the whole region of North Africa and the Middle averages and Accenture as project manager.

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The App to be more energy efficient

The winning application Virtual Energy Advisor represents Barcelona in the final of the competition App Smart City Hack

Smart City App Hack

The application Virtual Energy Advisor, launched by the Catalan company Enerbyte and commitment to improve energy efficiency, has only received prizes. With Barcelona having won the competition App Hack Smart City will represent the city at the grand final, under the Smart City Expo World Congress, to be held on 17 and 18 November. He has been nominated for the Mobile Premier Awards 2016, which are given each year at the Mobile World Congress.

Translating consumer tips

One of the distinguishing features of the application Virtual Energy Advisor is providing not only energy consumption data to the user, but it translates into useful information to achieve savings in the bill. “Like a GPS, you drive towards the goal of energy savings through customized messages and alerts that are sent to the platform,” explains Pep Salas, co-founder of Enerbyte. For example, the app allows the user to know the cheapest time to put the washing machine or the contracted power is the best for your home.

Motivate users through games

Once the user becomes aware of what it consumes, should motivate him to keep changing habits: “It is proven that behavioral change can achieve 10% energy savings,” explains Stefano Zelco, and marketing representative Product of Enerbyte. In this sense, the platform offers games to compete with yourself, but also with the community and see, so who is the neighbor that saves more.

How can you be part of the platform?

The locals who want to be part of this virtual platform can be registered on this site of City Hall. It is expected that by the end of 2015 the project gets to have more than 400 users.

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The Mobile World Centre in BCN creates a School of Entrepreneurship

It will provide training in areas such as development of business ideas, identifying opportunities and business plan development

Mobile World Centre Barcelona

The Mobile World Centre (MWCentre), driven by the Mobile World Capital Barcelona and Telefonica will launch a school for entrepreneurs with free weekly training from November 18, announced Monday its promoters said in a joint statement.

Entrepreneurs School will provide every Wednesday afternoon workshops, conferences and training sessions focused on the development of business ideas, identifying opportunities, developing the business plan and information about developments or legislative reforms.

The courses are aimed at entrepreneurs and business people who have a viable project for the creation or expansion of business, and in each of the courses may participate up to 20 people.

Attendees are selected according to their concerns, interests and ability to compromise with the demands of the program to “achieve a high utilization of the sessions.”

The initiative comes after the first year of operation of the School of MWCentre, aimed at the general public and has already trained 3,500 people in technology in 420 courses explained.

For the first year of the School of MWCentre, also free and open access to all citizens, has offered activities in various areas: conferences and informative talks on trends and developments; monographic workshops with resolution of questions and debate; and management of devices and applications guided by an expert.

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Barcelona, protagonist of the game Shakira

Available on iOS and Android, the game is a collaboration of the singer with the creators of Angry Birds

Love Rocks by Shakira

Gerard Pique was the first who decided to launch its own game, and now that Shakira is being left behind. Love Rocks is a title for mobile devices today is available for iOS and Android and is a collaboration between the Colombian singer and studio Rovio, creators of the popular Angry Birds.

The mechanics of the game is to string colored gems to get points. The longer these larger chains are the score and easiest is to go surpassing the 150 levels included in the game, each of which is set in emblematic locations around the planet.

The game was presented Thursday at a private party at El Palauet of Barcelona, ​​located in Paseo de Gracia, and has assisted the own Shakira and some members of the Finnish development studio Rovio.

Love Rocks can be downloaded for free from the App Store and Google Play, but includes micro transactions.

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An app that detects distant motorcycle theft

Developed by the Catalan company Atlantis IT can monitor the location and notify in case of accident

The app locates Atlantis motorcycle Bike using GPS

Catalan Atlantis IT company has developed a mobile application that detects theft of motorcycles remotely via the so-called Internet of things.

With this application on your mobile and a sensor in the vehicle, the system also allows the alarm to sound at a distance, the lights turn on and off the bike, notify in case of accident or access information such as mileage, fuel available or the battery level.

In addition to the app, the burglar alarm via GPS requires installation on the vehicle in which it is necessary to place the sensor and an internal backup battery. The price of this operation is 195 euros.

IT Atlantis, which also has a version of the application for cars, is closing agreements with dealers and workshops in Catalonia to commercialize this product and is also in talks with Colombia to export customers application.

The company, founded in 2014 in Barcelona and ten employees, is one of the fifteen Catalan SMEs and technology centers that participated in the congress IoT Solutions World Congress held last week in Fira Barcelona.

The event brought together more than 4,000 industry professionals from the internet of things and 120 speakers, as reported by the Department of Enterprise and Employment in a statement.

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Loungers with connection to charge mobile made in Rubí city-Barcelona

Sergi Ballester and Gemma Masferrer are the souls of the invention, which is already used in Glories shopping mall | Funding the “fronton” with bumping

A user using one of the loungers in the Glòries shopping mall. BB Energy Group

“I was a weekend off, I ran out of battery on the phone, going on a bike … and I thought ‘? What if I have an emergency,'” explains Sergi Ballester, a young entrepreneur from Rubí. A more common situation than today unleashed an intense brainstorming and eventually led to “a solar panel and a USB cable” sums. His idea was shared with her friend Gemma Masferrer, another young vallesana city, which did not hesitate to join the project. Thus they were born the sun loungers with USB connection that can recharge mobile devices, ebooks and tablets.

In summer and in late 2014 the idea arose that year produced the prototype, which has already patented. Then, an accident led the final push. “I heard on the radio that the City Council would become pedestrian side of Diagonal and Passeig de Gràcia on Sundays and Gemma told us to talk to them and we offered them our product,” says Ballester. Everything went very fast. In late May the renovated square of the Glories was equipped with four hammocks of this type.

“Now renegociate touch with the new council, with Trias in principle had to move on, but we missed this election period,” says Masferrer. The session of Ada Colau must give its approval to the investment: each copy of the current characteristics lounger cost the Barcelona City around 200 euros. They’re already talking to some vendors to expand the range of models with other styles.

The operation is very simple. Solar panels collect energy from the sun, which is channeled through the USB connection where the devices are recharged. The size of the plates, which in turn serve umbrella paradoxically, allow absorb the maximum power. “In a day or shine without a cloud, the mobile can be charged in about 60 minutes, provided it is 20% of battery. If you are exhausted, change,” says the inventor.

The ‘pediment’ funding

They leave plan for the resources needed and the two young entrepreneurs were itching doors banks. “We have gone to banks of all colors,” says Masferrer. The negative was the common factor. “A pediment” as Ballester said. “The guarantees are unaffordable asking us,” she added. Ruby City Council gave them support and helped them for example with business advice. They will also participate in financing a project through which will meet with local government shortly, although they admit that it does not have to translate into money. Calls also expect a loan from the Institut Català de Finances (ICF), which guarantee 70%. And not to depend only on large institutions, are about to launch a campaign of crowdfunding through FundedByMe website.

Your goal is to 30,000 euros, the figure calculated they need to cope with the rental of a local -now Sergi each unit prepares himself on the roof of her parents’ house and “paperwork” of a US patent . “It’s a potential market,” the Rubí.

Revert Rubí

His project has received positive feedback from several countries thanks to settle in the Glòries have called their doors companies in the hotel and tourism sector, but also want to bring the idea to ski resorts. The market in which to compete is global. However, they have very clear that production is one possible site: Rubí. Its purpose is to provide work for over 45 years in the municipality. “My father lost his job with 48 and had a hard time finding one again. If I can, I want someone to not have to go through that,” says Ballester.

However, this desire is linked to the support and funding. If they do not by any means, they do not rule out to take their chairs across the pond. “It is the plan B” admits Ballester. “The time is now risking” agrees his partner. They have hope, hope and confidence in your idea, fit perfectly with the definition of entrepreneurs and, despite “shock” as Gemma says both recommend the experience. Meanwhile they continue to work, he in his two jobs and she as a teacher, stealing hours a day to pursue this project and others already notified they have in mind.

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The Mobile World Congress that nobody taught you

Barcelona hosts a new edition of the Mobile World Congress (MWC), explain the numbers and curiosities of this conference which starts yesterday in Barcelona with 90,000 attendees

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The ‘Esser of Mil·leni’ of the Fura dels Baus bounce back year to Barcelona

The show during the Strokes wants to position the Catalan capital as an international and innovative

Barcelona strokes photo

The ‘Esser of Mil·leni’ La Fura dels Baus, a structure of 15 meters, this year will be the star of the show to be held at the Maria Cristina Avenue and Fonts de Montjuïc to dismiss the year and give the welcome to 2015.

As reported Tuesday at a press conference the Deputy Mayor of Economy of the City of Barcelona, Sònia Recasens, the forecast is repeating similar to last year’s figures, when first held this flashy show, which aims to consolidate and internationally position the Catalan capital.

Last year 70,000 people attended the event, and for this edition numbers “slightly higher” expected considering it is no longer a novelty, according to Recasens, who has said that screens are placed in the Maria Cristina avenue to ensure that all the public can clearly see the show. The budget will be around 450,000 euros and Recasens noted that are still looking for sponsors, but stressed that the collaborating institutions “remain behind” as in the first edition.

In the assembly of La Fura dels Baus also participate musician Santi Arisa with his group of drummers and singer Ginesa Ortega, and will again starring castellers Sants. The artistic director of La Fura dels Baus, Carlus Padrissa, explained that the show will incorporate references to famous people Catalan, Ramon Llull as the 700th anniversary of his death, and has advanced to the “castellers” will make a ‘castell’ words in tribute .

He highlighted that it will seek the cooperation of the public to symbolize the heartbeat of ‘Esser of Mil·leni’ with the light of their mobile phones. Like last year, TV3 broadcast the event, and the president of the Catalan Corporation of Audiovisual Media, Brauli Duart, and the first deputy mayor of Barcelona, Joaquim Forn, have signed an agreement with the Catalan public television is also committed to making the broadcast of the show next year.

Family celebration

Recasens stressed that this is a family celebration, for both tourists and locals, and explained that the show will start at 23.30 and finish after midnight chimes, although from 21.00 a repertoire of music will be offered 60, 70 and 80 to encourage the wait.

President of Tourism of Barcelona, Joan Gaspart, explained that the agency has sent information about the event over 16,000 tour operators and travel agencies with whom they have regular contact to promote it among tourists, and predicted that many of the who attended last year, they repeated.

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Barcelona plans its first commercial street where pay with bitcoins

A group of users of electronic currency works to implement in the Ciutat Vella in Barcelona, the model launched in Serrano Street in Madrid.

ATM bitcoins in Barcelona image

Create in Barcelona “Carrer” bitcoin. This is the aim of a group of lovers of digital currency users who want to launch an initiative to get the highest number of trades in the same area adopt this new form of payment. The drivers do not reveal what street in the Catalan capital has put the focus, but admit that the chosen Ciutat Vella district is the combination of three elements that can be key to meet the challenge. “It’s a central location with great commercial and very touristy concentration,” says one of its promoters, Borja Rossell, who is also CEO of BTCpoint, developer ATMs bitcoins.

Contact round the shops begin in the coming days. The promoters want to avoid the franchise and concentrate on small businesses that may be more susceptible to adopt electronic currency. According Rossell, cost-free for merchants since “there are many applications that allow purchases with bitcoins”. “Just a mobile or tablet,” he adds.

The volunteer group -are 15- have set a goal to have 20 to 30 business concentrates on a street or area – “less than 500 meters away from each others, qualifies Rossell” – which allow to operate with bitcoins Mobile World Congress to be held next March. A good showcase to gain followers, considering that those days Barcelona becomes the global epicenter of technology and innovation universe where the virtual currency part.

If successful, it will be the second time that the congress is used to publicize this new currency. In the last edition was installed provisionally an ATM bitcoins in the Diagonal Mar Shopping Centre decline since the council come to appreciate this initiative to “not be a legal tender and not being regulated”.

Discreet host

The action is a replica of the bitcoin community project that has developed in Madrid on Calle Serrano, known as the ‘Golden Mile’, which already can buy bitcoins in a few places. “Actually, the idea of the United States and the countries of northern Europe where more experience here in this type of action,” admits Rossell. The figures speak for themselves. According to the web coinmap.org in the Catalan capital there are only twenty merchants that accept bitcoins and, from a month ago, a single point where buy and sell -in FabCafé Barcelona within MOB- coworking space, an amount well below cities like London or New York, where the phenomenon of criptomoneda is more advanced.

For Alex Puig, technological and entrepreneurial expert bitcoins, the explanation to the discrete popularity in Spain and Catalunya lies in the “fear” and the need for us to “someone to give us explanations, protect us.” And the bitcoin, encrypted, global and volatile currency are beyond the control of banks, states and international organizations. “It’s an ingrained cultural issue and so the development of bitcoins, which is not regulated by anyone, is slower than elsewhere,” he says. According to him, the pulse of this digital currency could be taken to a hypothetical independence of Catalonia. “It recurrent think in a new country could adopt the 2.0 bitcoin as currency, but that would depend on the degree of confidence that had”.

Currency ‘at risk’

The bitcoins have on economic and political context your greatest ally. Your quote, for example, skyrocketed during the playpen of Cyprus last year.

Proponents see it as a real alternative and response to management that the troika has made the crisis. In recent times, with the emergence of new political parties Bitcoins We can have a circle, but is almost inactivo- has been speculated that the use of bitcoins extends leveraging the political situation, but Juan Ramón Rallo, Doctor of Economics and Director of the Instituto Juan de Mariana, is categorical in this regard: “the bitcoin has no ideology and if you have it would have a liberal pedigree”.

There where many see a solution, others are simply “a risk”. “Since its inception in 2009, there have been ups and downs and not really know why. Maybe is good, but can lead to speculators and speculation, and the absence of regulation, to make illegal transactions easier, “says Professor of Financial Economics at the UPF, Oriol Amat. According to him, their characteristics are very similar to other financial experiences that have ended badly, referring to the scandal of Philatelic Forum in 2006 left 500,000 affected by the scam of the seals. The European Banking Authority (EBA) a year ago and warned of the dangers associated with virtual currencies. Bitcoin is one of them, although there are more than a hundred.

“It is paradoxical alert when banks are being more interested in knowing how bitcoins work and adapt its operation to the protocols themselves,” says Puig. “For me the big mystery is the current financial system is very opaque and it is very difficult to access,” he concludes.

Courtesy Avantgarde Limousine Barcelona

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