Samsung switches Monaco through Barcelona in its European forum
“This time we play at home”, commented satisfied employees of Samsung Spain. The Korean company has moved its European forum, where every year shows the mainland press and its main customers all the news that will be in the market, from Monaco, where the last editions have been held in Barcelona.
The Korean company already prepares in Barcelona its usual great deployment for the Mobile World Congress (MWC), that will serve to him to turn page after the problems of Galaxy Note 7 and to return to take the flight.
Most likely, the Barcelona event will not serve to put on the street the emblematic mobile with which it wants to mark a new era, the Galaxy S8, according to their managers said a few weeks ago. However, as usual, Samsung has already on the agenda a presentation for the world press for the day before the inauguration of the MWC, on Sunday 26 February.
The presence of Samsung in the Palau de Congressos de Catalunya in Barcelona instead of the Grimaldi Forum in Monaco is significant because it marks the vocation of one of the main exhibitors of the MWC in an unequivocal bid to organize their business meetings in the capital Catalan to a few weeks of a meeting that, more than ever, has an essential strategic importance.
Specialized journalists from all over Europe and the main customers that Samsung has on the continent attended yesterday an exhibition of product models in all its ranges and received technical information on some star articles, such as the next collection of televisions, a market in which Samsung is the leader in Spain.
The new TV lines of the Korean firm will focus on QLED technology, based on so-called quantum dots. The new televisions, which Samsung confronts QLED technology using other rivals such as LG, have the advantage of being able to maintain a high range of colors with very high brightness and lower power consumption. According to the company, this technology allows “to provide the most realistic and natural on-screen image”.
Other advantages of the QLED, according to Samsung, are a very pure brightness without distortion, a high contrast and durability of the panel and facility to maintain an optimal display of the screen with high viewing angles.
Samsung will keep the curved displays inside its high-end catalog, but in the catalog of 2017 this type of televisions will not be the main protagonist.
Among the innovations shown yesterday in Barcelona, many of which were exhibited a few weeks ago at the Consumer Electronics Show in Las Vegas (Nevada, USA), which is the first big event of the year in consumer electronics. This year’s edition did not have big news, so the sector is pending Mobile Barcelona, in which most major mobile companies (except Apple) will present some of its innovations of the season.