With a pioneering global initiative, the company bet by the digital environment to gain weight among young customers
CaixaBank has presented Thursday at Barcelona imaginBank, the first bank dedicated exclusively to mobile devices that operated in Spain and the first in the world in which trading is done through mobile applications and social networks.
The CEO of the company, Gonzalo Gortázar, has been in charge of presenting the new commitment of CaixaBank, in front of about 500 bank employees. The idea is that the service is fully digital, mainly aimed at the youth market segment called “millennials” or digital natives, who opt for the digital environment to complete many of their transactions.
With imaginBank, the user manages its finances independently and can access services without commission including current account, card, consumer loans, tools for managing personal finances, and “ultimate” in payments via mobile person to person.
Over recent days, in various media it is announced the January 14, 2016 (14/01/2016) as a key date for the unveiling of an important news. In this way, the mystery is solved.
The company intends to use the thrust of smartphones and mobile telephony industry in a context where they have an increasingly large in the daily lives of people importance.
In this sense, the president of CaixaBank, Isidre Fainé, said through a video call, the mobile is currently the instrument closer to the customer, and sees it as a way more complementary business to branches, “further expands more our outlets. ImaginBank is the way to ensure that customers have the office in your pocket “.