The side wall of the civic center in the neighborhood of Sant Marti in Barcelona, serves as canvas for the last giant face of urban artist Jorge Rodríguez-Gerada
The last Rodríguez-Gerada is the giant face of a woman, or the face of a giant woman reflected in a side wall of Sant Martí Civic Centre: 280 square meters of urban art with the inherent power not go unnoticed. By size, but not alone as almost all the works of the Identity series, which launched in Barcelona installed around -three decades has, more or less, Panorama is not just giant, mostly it’s content. “Instead of the huge picture of a movie star or a politician with a big smile, I draw someone from the neighborhood, the community. Drawing one of us. ” It has done in other neighborhoods like Raval, Horta and Born, and other cities such as Buenos Aires, Monterrey and Paris, and although one of the faces that draws Rodríguez-Gerada has ingredients of privilege, the choice of characters less driven the search for someone brainy representative -what think a newcomer to the world Rodríguez-Gerada- and quota criteria and magnificent as smell or chance. It could be you. It could be your son. It could be your neighbor.
“Instead of the huge picture of a movie star or a politician with a big smile, I draw someone from the neighborhood, the community, drawing one of us,” explains the artist
“It’s an artistic lottery. I get to see people go down the street and pick a person that I like.
I wonder if they identify with the place, if you have a sense of belonging … “Rodríguez-Gerada try not to repeat age or sex, and those are the only criteria beyond the pleasure of simply going out in search of the next face. Thus exposed his methods, who is the woman who squints from the wall of the civic center? Where do you live and what you do? It could be the neighborhood baker, the butcher, could be a teacher. It would, in fact, if Panorama was not an anomaly within the series. But Panorama, for once, is not just one person. Panorama is not a woman.
Jorge Rodríguez-Gerada born in Cuba 49 years ago but raised in the US, where he emigrated with his family in the 70s in the world of street art becomes a kind of old fox, a veteran with stories in tow as two or three times that stopped him in his day the police of New York, at the time I was going down the street to denounce altering billboards manipulative power of advertising. “With find some surprises included as police chief who understand the background of what I was doing and let me go; but they were the exception. ” In Barcelona he gained notoriety with the immense Obama drew on the grounds of the Forum in November 2008, on the eve of elections that upheld the first black US president, even in the environment of local urban artists was already a recognized character.
The works in the series are not giants identities because. “The great thing only works if you have an intrinsic power behind”, explains Rodríguez-Gerada. In addition to size, are among others the common denominator of being drawn in charcoal, which gives them an ephemeral component, dramatic in a way, part of the speech of the artist. “I like the poetry that is in the fact that they are gradually swept away by wind and rain.” But Panorama is different. Panorama, which ended in December and a neighbor not heard yet discovered in wonder these days is made with paint and will last much longer than their peers series, and yes it is not one, there are several women: two work at the Civic Center (Naomi Poncela, mouth, and Chus Ruiz, chin), the third is a user (Montse Noto, eye) and the fourth is used bingo (Luisa Hernandez, nose). In short, a puzzle neighbors. “It’s not just a portrait. It’s a job I like people stopped to look and to think about the effort behind. What it means, too. Unfortunately, it touches urban art people are accustomed to instant, fast, the Banksy. I want to make an impact, but also want the work hold a calm look. So this time I used paint. ”
The character is the work; they are the protagonists. So in the photo the artist is behind, in the background, half hidden under his hood.
Courtesy Car Service Barcelona