Barcelona, bridal fashion center
A bride without a dress but painted white. This is the protagonist of the video presentation of the new and more international edition in 27 years of history of Barcelona Bridal Fashion Week, to be held from 25 to 30 April in the Gran Vía Fira de Barcelona. And is that in this event, where bridal fashion is the protagonist, designers are not fashion designers but “Haute Couture”.
Ángel Sánchez, the Venezuelan company that dressed Eva Longoria and Beyoncé, and the French company Galia Lahav are some of the international brands, among the 25 that will march in this edition, which will help to position Barcelona (more if possible) as the capital of the bridal dresses. However, the event will also have an almost complete representation of the Spanish market despite the fact that, as explained by the director of the event Estermaria Laruccia during a press conference, “the current drop in sales in the domestic market.”
The Bridal of this year becomes an ode to the “millennial bride”, who can admire the boho style of YolanCris, the elegance of Pronovias and the sensuality of Rosa Clara during an edition that promises to define the trends of 2018. A near future In which new technologies will help brides find “the perfect dress” for “the most important day of their life.”
The organization of Barcelona Bridal Fashion Week, together with the help of IESE Business School professor José Luis Nueno, has analyzed the impact of technological innovation in a sector that remains “a bit orthodox.” From mirrors that with a click show the back and the front at the same time until the revolution of the online stores. The buying and selling of wedding dresses is changing and with it, your designs.