Tesla opens its first permanent store in Spain in Barcelona
The automotive firm Tesla opens its first street store in Spain. The company of 100% electric premium vehicles has chosen a location at 257 Roselló street in Barcelona, between the confluences of Paseo de Gracia and Rambla Catalunya to open a store where they will present their models Tesla Model S and Model X. ” Barcelona’s new store, is located in the center of the city and in a place of great visibility, showing how life is like with a Tesla to the inhabitants of the city and visitors.The store shows the Model S -the first premium sedan 100 % electric with up to 632 kilometers of autonomy in a single load – and the Model X – the safest, fastest and most capable SUV in history – while highly qualified Tesla team staff offers interested customers information, demonstrations and tests of driving of electric vehicles “, they explain from the North American company. The inauguration in Barcelona takes place just one month before the premiere of Tesla in Madrid. The brand’s first store in the capital will be located at number 3 in Serrano, a few meters from the Puerta de Alcalá. The chosen venue has 275 square meters and for years it housed a store of the Divatto sofa chain. His last tenant was the whiskey brand Haig, which opened an ephemeral store (pop up) until 2016.With the stores of Roselló and Serrano, the American brand would have three permanent points of sale, since last September it inaugurated in L’Hospitalet de Llobregat a technical service center for vehicle repair, where you can also buy the Model S and X.
The next technical center will open in Madrid to supply customers and users in the downtown area. Tesla sells its vehicles directly, with its own staff and without intermediaries (dealers) as general brands do. The opening of its first stores on the street takes place months after its first commercial experience in Spain, which began with an ephemeral store in the port of Barcelona. Also, the brand created by Elon Musk closed an agreement with El Corte Inglés to sell its exclusive cars in some of the group’s department stores. The first Tesla space in an English Court opened in June in its center in Puerto Banús, which remained open during the summer. At the end of August, this alliance was extended to several centers in Madrid (now has a temporary space in the center commercial of Pozuelo de Alarcón) and to Portugal. Specifically, on September 1 Tesla opened a so-called ephemeral store in El Corte Inglés in Lisbon, which will be operational for six months. Superchargers On the other hand Tesla continues to expand its network of superchargers in Spain (superchargers). The last opening, the number 17, has been in Manzanares (Ciudad Real) that serves to connect Madrid and its surroundings with southern Spain. With this opening the firm has more than 100 fast recharge points. In addition, Tesla also has in the Iberian Peninsula with more than 200 cargo points in destination (hotels and restaurants mainly), 170 in Spain and 31 in Portugal.