The Swiss multinational choosses Barcelona because its “proven innovative capacity and technological ecosystem of the city” and attracting young talent
Nestle, the largest food company in the world by revenue, Switzerland has decided to install in Barcelona the new digital unit that will service all subsidiaries of the multinational. The new Global Digital Hub is located from this month of February in the headquarters of the company in Esplugues, and is run by Jelena Trajkovic Karamata, that in the last two years has led from the Swiss central Vevey digital equipment that is the germ of the new Hub.
As reported by the multinational yesterday, the new team is being implemented and is expected to end of the year is made up of about 70 people “highly qualified profile: digital natives, native English level, technical or marketing, and experienced management in international environments. ” Most of this equipment will come from new hires.
The choice of Barcelona is justified by “its recognized innovative capacity and technology ecosystem, the excellent level of knowledge of digital technologies, and geographical accessibility of the city as well as its attractiveness for young talents tested”, said yesterday Nestle .
So far, the various subsidiaries of Nestle worldwide were developing their own digital projects, based on available resources and market interests, overseen by a small team from Vevey. But the digital world is moving very fast and Nestle has proposed that the reaction must be “rapid and robust”. The new Hub will be dedicated to “design, construction, implementation and maintenance of digital platforms that Nestle will communicate with consumers worldwide”. This includes the development of apps, websites, digital marketing solutions, e-commerce and social networks.
Nestle turnover of 84,000 million in 2014, has 339,000 employees and is present in 197 countries. Last year, the multinational made another strong bet for Catalonia to decide an investment of 102 million euros to convert the plant Girona mostly Nescafé factory in Europe.