The Catalan fashion week held a new edition in the Hospital de Sant Pau 30 June to 4 July with an international presence on the catwalk
The Hospital de Sant Pau, Barcelona debut its new facility with 080 Barcelona Fashion, from 30 June to 4 July. A new edition to be presented Tuesday at the Moritz Factory and highlighting some developments regarding the January. One of them, the most prominent is the participation of one of the biggest names in fashion, Georgina Chapman, British designer of the Marchesa. This will be in charge of opening the 14th installment of this fashion week with a ceremony to be held at La Roca Village. It closed the week Scalpers parade, signing Rafael Medina, with the collaboration of the eyewear brand Italia Independent, Lapo Elkann Italian entrepreneur.
Georgina Chapman will be responsible for opening this Fashion Week to be the godmother of the opening of the pop up store of Barcelona Designers Collective at La Roca Village. This will be on Monday 30th at 12pm. At the event, they will announce the names of the young people selected in the competition which was held between novice designers talents. Chapman noted for his work in Marchesa and for being one of the preferred by celebrities on red carpet. She herself had to be responsible for delivering the masterclass scheduled for Tuesday, July 1, but “David Cameron will present the award for Best British designer at a gala held on Monday night, so, Georgina can not be with us the next day, “said the manager of the Consortium of Commerce, Artesania Catalunya i Fashion (CCAM), Miquel Rodriguez.
A new feature of the gateway, Scalpers, will be responsible for closing this 14th edition of the 080.’s Signature clothes and accessories Rafael Medina, who opened a store a while ago in Barcelona, will be released along with an outstanding collaboration, and parading for the first time in an international firm Barcelona Fashion: Italia Independent, a brand of glasses Lapo Elkann Italian entrepreneur.
In this edition have been separated designers and brands in three groups, depending on their billing, they have had to pay more or less to ride on the 080 Barcelona Fashion. And is that apart from public investment, which remains the same as in years past, and contributing sponsors – “each year is greater”, notes Rodriguez-brands and creators must pay amounts between 950 and 4,400 euros for getting on the catwalk.
Signatures and brands parading in the July issue of the 080 are (in order of schedule): Mango-opens-as usual, Guillem Rodriguez shares with Georgina Vendrell, Scorpion, TCN, Ruano Justice Thomas Menchén, Sita Murt Bumpy Bóboli shares CDN by Condor Naulover, Aldomartins shares with Who, Yerse, Lebor Gabala shares Txell Miras, Josep Abril, Miriam Ponsa, Custo Barcelona, Punto Blanco shares with Slazenger, Guillermina Baeza, Celia Vela, Zazo & Brull shares Robustella with Krizia, Natalie Capell, Brain & Beast, Manuel Bolaño, El Cuco by Juanma shares with Paul Erroz, Bcn Brand Torras and share with Scalpers.
All designers still choose a prize for the best collection is given. The figure is the winner receives 20,000 euros, which targets should invest in “marketing, internationalization and the creation of collections,” lists the manager of CCAM.
Presence of buyers
After the experience with Russian buyers of last year, “has decided not to need to repeat because it was an agreement that was not ripe,” says Rodriguez, adding “now working more in the South American market, as there is provided a official visit to Mexico in October. ” Although this data has given, has not been confirmed that he will be present buyers of these Latin countries at 080 Barcelona Fashion.
A total of 40 marks will be present at the Open Area. “We’ve had a request for some 80 firms that wanted to be here,” explains Miquel Rodriguez. The area for this space to be outside between the wards of the Hospital de Sant Pau. To access this area, buyers and the general public can be credited through the official website of the contest.
Furthermore, in collaboration with the city of Barcelona, between 2,000 bags shops around the Modernist Campus Sant Pau will be distributed. The purpose is to promote the gateway and local shops therefore these bags have the slogan “Buy in the neighborhood is fashionable.”
Internet and social networks
The 080 Barcelona Fashion keeps growing social networks. In addition, the web hosting the 080TVChannel, which collaborates Blaquerna the Faculty of Communication of the Universitat Ramon Llull. As of June 30, the web will be ready for smartphones, permanently, with all the usual sections of the website.
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